Vouchers, packages and discounts
Gift vouchers people buy for someone else, packages paid up front, and discount codes for the quiet days. Three simple ways to be paid sooner and see customers again, all on your booking page.
Part of Pro: £9.99 a month a person, never more than £39.99, and no commission on what you sell. Free to start: 20 bookings a month, no card.
New to this?
If you have never sold a voucher or a package, here is what each one is, and what it does for a small business like yours.
Money, or a treat, that somebody buys for somebody else.
They pay you today. The person it is for books when they like and spends it like cash, often on their first visit to you.
For example
A £50 voucher for a birthday, or a skin fade for Christmas
Good for birthdays, Christmas, thank-yous
A block of visits, paid for up front.
Your customer saves a little and commits to coming back. You are paid now, and each visit comes off the package as they book.
For example
Five skin fades for £99, used within six months
Good for regulars, courses, routines
A word that takes money off.
Hand it out to fill a quiet week, welcome somebody new or thank a regular. You decide who can use it, how often and until when.
For example
WELCOME10: 10% off, once per customer
Good for quiet weeks, loyalty, a welcome
A voucher and a package are paid for in advance; a code lowers the price. They work together, too: an amount voucher pays what is left after a code, and a code can come off a package.
Why it matters
Most small businesses are paid one visit at a time, then hope the customer remembers to book the next. These three change both.
Without them
Every pound arrives when the work is done, so a slow month is felt the moment it starts.
Between visits there is no reason to choose you over the place down the road. Most just forget to book.
Ten percent off, posted on a Monday and forgotten by Thursday. Who used it, and what it cost you, is anyone's guess.
With them
Vouchers and packages are paid the day they are bought, into your own Stripe account. December's gifts pay for January.
Visits left on a package, or money on a voucher, is a booking waiting to happen, and their own page shows what is left.
A gift voucher is a recommendation with money attached, often for somebody who has never been in.
A code with dates and a limit fills a slow week without cutting your prices for everyone.
Put an amount or a favourite service on sale and anyone can buy it on your booking page for somebody else. It arrives by email, ready to print or to book with.
Where customers find itBuy a gift voucher, on your booking page
What your customer sees
What you see on the website
Sell a block of visits for one price. Each time they book, a visit comes off, with nothing to pay at the time and nothing for you to count.
Where customers find itBuy a block, on your booking page
What your customer sees
In the FullDiary app
Sell a package at the counter from your phone, and see what each customer has left on their profile.
What you see on the website
Write a code and say what it takes off and who it is for. Customers type it when they book and see the new price before they pay, and a code for your regulars can apply itself.
Where customers find itHave a discount code?, on the last step of booking
What your customer sees
What you see on the website
Which one, when
Most shops use all three: vouchers at Christmas, packages for the regulars, a code for the quiet weeks.
| Question | Gift vouchers | Packages | Discount codes |
|---|---|---|---|
| What it is | Money or a service, bought for somebody else | A block of visits, paid for up front | Money off the price |
| Who pays | The person giving it | Your customer, ahead of time | Nobody: it lowers the price |
| When you are paid | The day it is bought | The day it is bought | As usual, when they book or visit |
| Best for | Birthdays, Christmas, thank-yous | Regulars, courses, routines | Quiet weeks, loyalty, a welcome |
| Where customers find it | Buy a gift voucher, on your booking page | Buy a block, on your booking page | A box on the last step of booking |
| With the others | An amount voucher pays what is left after a code | Can take a discount code | Never on gift vouchers |
How to start
Under Your shop, Sell more holds all three. Each is a short page of its own, and none of them is on until you say so.
An amount or a service to give, a block of visits at a price, or a code and who it is for. A minute each.
Buy a gift voucher and buy a package appear on it, and the code box shows once a code is live. Every sale and every use is tracked.
Selling online needs Stripe, which takes a few minutes under Booking rules, and the money goes to your own account. Until then you can sell vouchers and packages at the desk.
What you get
Customers buy with a card on your booking page. At the counter you can sell a package from their profile, or issue a voucher for cash, from before FullDiary, or on the house.
A visit comes off a package as they book, a voucher's balance goes down as it is spent, and a cancellation puts it all back. A no-show keeps it used.
Codes for anyone, or only Regulars and VIPs, with limits and dates. Vouchers for set amounts, a service, or any amount between two you choose.
Bookings say what a voucher or a package paid, invoices carry a voucher or a discount as its own line, and the activity log says who used what.
FAQs
The things people ask about gift vouchers, packages and discount codes before they sign up.
Something else on your mind? Ask a human.
A gift voucher is money somebody has already paid you, spent on bookings like cash until it runs out. A discount code takes money off the price. One is a payment and the other a discount, and an amount voucher pays whatever is left after a code.
To sell vouchers and packages on your booking page, yes: customers pay by card through your own Stripe account, and the money is yours. Without it you can still sell both at the desk and take the money however you like. Discount codes need nothing.
A cancelled booking puts the money back on the voucher, or the session back on the package. A no-show keeps it used, so a missed visit is still paid for.
Off a package, yes, if you say so: they pay the discounted price by card. Off a gift voucher, no.
Yes. Issue it at the desk as bought before FullDiary, with the code printed on the old voucher and whatever is left on it, so the customer types the code they already have.
Only if you want them to. Vouchers last 6, 12 or 24 months, or never run out; a package lasts from 30 days to a year, or never. Their own page shows the use-by date.
Yes. Staff can take a gift voucher or give a discount on a booking in the diary, and a package's sessions are used by themselves, whoever makes the booking.
No, all three are part of Pro. A voucher sold while you are on Pro stays good if you ever leave it, so nobody loses what they paid for.
While you are here
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